Summer Is Here!
Summer is here and so many beautiful, vibrant flowers are in bloom. Of all the gorgeous blooms amongst us, my absolute favorite are Dahlias!!! What's the reason, you ask??? All the petals rely on the next to fall in uniform in order to make that perfect, symmetrical bloom. If just one petal is out of line, it can throw the entire bloom off balance. But, when all the petals are in line with one another, it's simply gorgeous.
I’m going to start this portion go the newsletter off by saying 3 words—— OAKLAND INDIE AWARDS!!!! Ohhh my goodness…. I had a ball! Many of you know that Esscents of Flowers was nominated for the Innovative Newcomer Award and while we didn't win, I had an absolute blast. I was overjoyed when my colleague, April Fenall, owner of Piikup, won the award for Social Changemaker. Piikup has been a part of Esscents of Flowers’ success, so I would be remiss if I didn't give her a shout out!! The night was full of great music, networking and celebrating the successes of many of the small businesses in Oakland... and it was amazing!
We are still in full swing to when it comes to purchasing a truck. The business plan needed some tweaking and as much as the process was a bit painful (I’m exaggerating), that only means progress. Along with making changes to the business plan, there were also some changes that needed to be made when it came to the launch date for the flower truck. After talking with my mentor, I came to the realization that I needed to push the date out just a bit further. There were a lot of factors that went into making this difficult decision, but it was definitely the right decision to make. With a new Spring of 2018 debut, I have more time to get things in order (i.e. business plan, contractors, designers, etc). *Side-note: If you know someone that can reconstruct the inside of a truck, please send me a quick email :)* Once the date is set, please be ready to celebrate with me. We are planning for a full launch! I’m talking DJ, appetizers and flowers!!! I mean, what else can you ask for!!! Stay tuned.
While this newsletter is a bit short when it comes to new information, please know that we are working on a lot behind the scenes, like booking dates for events (Whoop, Whoop) and popping up in various locations. There are a few exciting dates coming up, so please be sure to look at the website frequently. Or, you can veer your eyes ever so gently to the upper right side of this page to see upcoming events listed in blue :)
Love and Peace,
Esscents of Flowers, Ariana Marbley